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Working hard to create digital stuff people love.

Ildiko Photography


The Challenge:


Bendigo-based Ildiko Photography came to us for a refresh of an existing brand, web design, and social-media platforms. We were pretty stoked to be working with a client with such beautiful images and artistic vision, and that she chose and trusted us, a small company literally starting out.


The Handiwork:


Throughout this project we stayed true to Ildiko’s desire for sophisticated, strong design with a touch of class. We selected a clean, minimalist website theme and classic black and white to show off her captivating and unique photography. Use of hero images, galleries and other visuals grab viewers’ attention and lead them from one place to the next. We designed the site to make users want to keep scrolling, to see what other treasures they will find.


Once the new site was installed and launched, Ildiko was quickly on Google’s first page for local wedding photographers. Everything we’ve created is super simple for her to maintain and update on the go, even without any WordPress knowledge or know-how.

``Smithfield Digital have exceeded expectations in every way imaginable. I think my site speaks for itself, but what you can't see is how easy and seamless it was to work with them on this project. Thank you``

                   Ildiko Gaygor

                   Founder: Ildiko Photography

Example of Ildiko Photography's website

Simply tell us where you’d like your business to be and we’ll show you practical, cost-effective ways to get you there.

Curious Plan


The Challenge:


In April 2014 we jumped off the conveyor belt, quit our jobs, packed up our lives and embarked on an open-ended trip of a lifetime. Curious Plan was built with love as a place to share our adventures and the highs and lows of life on the road.


Balancing personal insights with practical advice Curious Plan is a place to escape and explore. Inspiring families to get out there together and grab life with both hands.


The Handiwork:


From choosing a name, creating the brand, identifying a target audience and planning the digital strategy Curious Plan was built from scratch. We selected a modern, creative magazine style WordPress theme to showcase our beautiful photography and present stories in an easy-reading, appealing format.


Our travels were a source of fresh, engaging shareable content including; blogging, social media posts, long-form articles, e-mail, visuals, infographics, videos and animated gifs. Through candid insights, travel tips and inspirational images we built an engaged and loyal Facebook & Instagram communities and we became the ‘go-to’ family travel experts for friends, fans and followers around the world.


Our work has been featured in blogs, eCommerce sites, journals & magazines and a very proud moment was being published in 2016 in “The Mother Book”. This endorsement grew our industry authority, brand awareness & wider audience engagement.

``With open, engaging writing, jaw-droppingly beautiful photography and captivating layout it’s hard not to feel like part of their gang. 100% guaranteed to give you itchy feet.``

                   Molly Gunn

                   Editor: Selfish Mother Blogzine

Screenshot of Header from Curious Plan website
Screenshot of recent blog posts from Curious Plan website